UoM 2 – Rhetorical Substitution Tactics

Intent

To identify common distortions that replace the original argument with a weaker or unrelated version, allowing users to refuse engagement with ghosts.

Transformation

From emotional reaction or defensive engagement → immediate recognition and refusal to defend the substituted claim.

Core Ideas

  • Strawman: Replacing the argument with a distorted version.
  • Ad Hominem: Attacking the person instead of the claim.
  • Motte and Bailey: Retreating from a strong claim to a mild one when challenged.
  • False Dilemma: Forcing a binary choice where nuance exists.

Structure

  • Identify the original claim
  • Spot the substituted version
  • Refuse to defend the ghost; restate the actual claim and demand engagement with it

Real-World Anchor

In the Mandelson-Epstein case, substitution appears when payments and lobbying are reframed as “no recollection” or “normal friendship” instead of addressing the specific actions (passing market-sensitive information, lobbying on bonuses).

Representations

Synopsis

Rhetorical substitution replaces the real argument with something easier to attack or defend.

Relational Map Outline

Central node: Rhetorical Substitution

  • Branches: Strawman · Ad Hominem · Motte & Bailey · False Dilemma

Sketchnote Concept

A person arguing with a scarecrow while the real opponent stands aside.

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